99 minutes daily: Brits spend lifetime 4.25 years watching TV, while 83% eat during, UKTV plans 'TV Dinners for U' restaurant launch.

The average Brit spends 99 mins daily, or 4.25 years over a lifetime, watching TV, finds a survey of 2,000 adults. The study also discovered that 83% of viewers enjoy eating while watching TV, with dinner being the most common meal consumed during this time. In response, UKTV, set to launch a new free streaming service, partnered with a food scientist to create a 'TV Dinners for U' restaurant in London, offering a menu scientifically paired with its TV shows. The immersive dining-viewing experience is set to open on 17th July.

July 02, 2024
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