Americans increasingly adopt "subscribe, watch, cancel" trend for streaming services.
Americans adopt a new TV habit: subscribe, watch, cancel, repeat. Many people now jump between streaming subscriptions, leading to potential implications for the entertainment industry. This trend, as seen with Josh Meisel, involves subscribing to a service to watch a specific show or season, then canceling once finished. A study by Antenna shows that over half of the respondents have canceled three or more services in the last two years.
April 20, 2024
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