31-year-old Oslo resident's humorous, unimpressed ad boosts city's tourism potential.
Oslo's unconventional, humorous tourism ad campaign goes viral, boosting the city's potential as a top travel destination. The ad, created by VisitOSLO, features a 31-year-old resident who doesn't understand why anyone would want to visit the city, showcasing its walkability and other features while remaining unimpressed. This ironic approach is seen as refreshing compared to typical tourism ads.
June 30, 2024
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