Carnival Cruise Line's "100% Holiday" campaign showcases onboard activities to promote cruises, emphasizing stress-free vacation planning for 4 Australian market segments.

Carnival Cruise Line's "100% Holiday" campaign, created by Today the Brave, aims to promote cruise vacations by highlighting the various onboard activities and services that allow passengers to enjoy their vacation without the stress of planning. The campaign particularly targets four unique audience segments in the Australian market and consists of 149 assets. By emphasizing the convenience of having everything taken care of onboard, Carnival Cruise Line seeks to reevaluate the value of a cruise and help people maximize their vacation experience.

January 30, 2024
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