Australian charity Pinnacle Foundation launches 'Make Awkward Awesome' campaign to encourage parents to discuss LGBTQIA+ youth's sexuality, aiming to reduce rejection rate.

The Pinnacle Foundation, an Australian charity supporting LGBTQIA+ education, launches 'Make Awkward Awesome' campaign. It encourages parents to talk about their children's sexuality and identity, aiming to create a safe environment, reduce "coming out" pressure and lower the 43% rejection rate faced by LGBTQIA+ youth. The campaign, developed by Cocogun, Good Oil, Initiative, and UnLtd, spans TV, radio, cinema, outdoor, and online platforms.

June 18, 2024
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