65% of Australians surveyed by Queer Town boycotted brands due to poor LGBTIQA+ representation, with 78% more likely to support accurate depictions.

65% of Australians surveyed by Queer Town have boycotted brands due to poor or offensive LGBTIQA+ representation in advertising, while 78% are more likely to support brands that accurately depict these identities. The anonymous survey reveals that 81% of respondents feel current depictions do not showcase real LGBTIQA+ experiences, suggesting that diverse voices and identities be involved in campaign planning to reflect the community accurately.

August 09, 2024
3 Articles