Australian government launches $40M campaign "Consent Can't Wait" for sexual consent education, targeting parents and adults.
The Australian government launched a $40M campaign to improve sexual consent understanding, targeting parents and adults. The campaign, branded "consent can't wait," aims to address research indicating half of adults are confused about consent. It involves TV, social media, and billboard ads directing to a new website with Q&A cards, conversation guides, and educational videos. The initiative is a test for Labor's pledge to end gender-based violence in one generation.
May 25, 2024
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