Researchers find personal disgust and societal pressure drive excessive laundry habits, contributing to environmental impact.

Researchers from Chalmers University of Technology, Sweden, have found that personal disgust and societal pressure to avoid being perceived as dirty may drive excessive laundry habits, which contribute to the environmental impact of washing clothes. The study, published in PLOS One, reveals that as people become more sensitive to disgust, they tend to wash their clothes more often, even if they have a strong environmental identity.

June 13, 2024
9 Articles