#underconsumptioncore promotes repairing existing items, opposing fast fashion trend fueled by inflation.

The #underconsumptioncore hashtag promotes using and repairing existing items instead of buying new ones, a trend fueled by rising costs and inflation. While fast fashion brands like Shein thrive on social media, younger consumers increasingly favor sustainable fashion and mindful consumption. This shift highlights the tension between the appeal of affordable trends and the environmental impact of fast fashion, prompting discussions on sustainability and consumer choices.