The Woolmark Company launches "Wear Wool, Not Waste" campaign, highlighting environmental impact of synthetic clothing.

The Woolmark Company has launched its "Wear Wool, Not Waste" campaign to highlight the environmental impact of synthetic clothing, which is expected to comprise 73% of fiber production by 2030. Featuring a film with a "zombie invasion" of discarded synthetic garments, the campaign stresses the long-lasting effects of these materials. It encourages consumers to choose biodegradable alternatives like wool, promoting sustainability and environmental responsibility.

September 22, 2024
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