Loblaw pilots small-format No Frills stores in Canada for cost-effective grocery shopping.

Loblaw is piloting small-format No Frills grocery stores across Canada due to increasing consumer demand for cost-effective grocery shopping. The company plans to focus more on this strategy as a way to reach more customers. The first small-format store, opened in downtown Toronto, occupies a 10,000 sq ft space, offering an entire shopping experience in a smaller area. Loblaw aims to open several more stores before Thanksgiving.