25-34 year-olds in China increase gold consumption by 8.78% to 1,090 tonnes in 2023, driven by fashion and investment.
25-34 in China are turning to gold for fashion and investment, with national gold consumption reaching 1,090 tonnes in 2023, up 8.78% year-on-year, according to China Gold Association. Young Chinese, such as 26-year-old Wang Heying, find gold jewelry more fashionable and a good way to preserve purchasing power against inflation. The association also predicts that Generation Z and younger consumers will buy more gold in the next year or two.
May 25, 2024
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