K-pop fans worldwide mobilize communities for climate activism, pressuring businesses and K-pop artists.

K-pop fans worldwide are mobilizing their millions-strong online communities to drive climate and environmental activism, pressuring businesses linked to coal power, urging K-pop artists to cut waste, and raising awareness about climate-related issues. Groups like Kpop4Planet, founded by K-pop fans in 2021, have successfully petitioned companies like Hyundai Motor Co to cancel coal power deals in Indonesia. Their influence has led major entertainment companies to release environmental, social, and governance reports and eco-friendly albums.