K-pop companies Hybe, SM, JYP, and YG address $8B equity rout with new growth strategies, focusing on concerts, US/Japan expansion, and global streaming.
K-pop companies Hybe, SM Entertainment, JYP Entertainment, and YG Entertainment are addressing an $8 billion equity rout caused by falling album sales with new growth strategies. With BTS and Blackpink on hiatus and declining Chinese sales, they plan to engage fans through concerts and expand to the US and Japan. K-pop's global streaming presence and distribution deals will be the focus for additional revenue as digital streaming dominates the industry.
April 08, 2024
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