UN's Sounds Right initiative partners with artists to recognize nature as an official artist on streaming platforms, generating conservation funding.
The UN's Sounds Right initiative, in partnership with artists like Ellie Goulding and David Bowie's estate, recognizes nature as an official artist on major streaming platforms. Nature's music, such as bird songs and rainfall, will help generate conservation funding as listeners support nature conservation by streaming tracks featuring natural sounds. The Sounds Right campaign aims to engage the public in environmental conservation through the power of music and popular culture.
April 22, 2024
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