Elon Musk's Twitter launches X TV App for smart TVs, offering personalized content and competing with YouTube.

Elon Musk's social media platform, X (formerly Twitter), is launching the X TV App, providing real-time, engaging content on smart TVs. The app will offer cross-device experience, facilitate organizing videos by subject for a personalized experience, and bring a high-quality, immersive entertainment experience to larger screens. X TV app is expected to compete with industry giants like YouTube.