Elon Musk's X (formerly Twitter) becomes a "video-first" platform, paying creators, expanding to TV app, under CEO Linda Yaccarino.
Elon Musk's X (formerly Twitter) has transformed into a "video-first" platform under CEO Linda Yaccarino. The company has paid over $50 million to 150,000 creators in ad-sharing partnerships since Musk's acquisition in Oct 2022. X now has 600 million monthly active users and plans to launch a dedicated TV app for high-quality video uploads, similar to YouTube, offering immersive entertainment experiences on larger screens.
May 26, 2024
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