The UK ICO criticizes Google's Privacy Sandbox, urging changes and sharing concerns with the CMA.
The UK's Information Commissioner's Office (ICO) has criticized Google's Privacy Sandbox initiative, stating that the proposed technology does not do enough to protect consumer privacy. The ICO is pushing for changes to Google's proposals and plans to share its concerns with the UK's Competition and Markets Authority (CMA), which will evaluate Google's plans. Google plans to completely phase out third-party cookies for users by the second half of 2024.
April 19, 2024
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