NOYB lodges privacy complaint against Google over persistent browser tracking despite phasing out third-party cookies.
Alphabet's Google faces a privacy complaint from Austrian advocacy group NOYB, alleging browser tracking despite phasing out third-party cookies. The group claims Google's ad privacy feature, introduced with Privacy Sandbox, should seek user consent as required by EU privacy rules. Google has introduced tools to block tracking techniques and limit data sharing while still allowing ad measurement.
June 13, 2024
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