Coachella festival attendees reduce alcohol consumption due to health concerns, with non-alcoholic options available.

Coachella festival-goers are cutting back on alcohol consumption, with millennials and Gen-Z citing health concerns as a reason. The growing availability of non-alcoholic spirits, beer, and wine allows attendees to enjoy the festivities without the hangover. The New Bar, a Los Angeles-based shop specializing in non-alcoholic drinks and spirits, partnered with Coachella last year, becoming the first of its kind to do so.

April 16, 2024
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