Aston Martin delays shift to electric, prioritizing plug-in hybrids due to limited electric sports car demand.
Auto executives and engineers question if electric sports cars are superior, as Aston Martin delays shift to electrics, focusing on plug-in hybrids instead. Aston Martin's executive chairman, Lawrence Stroll, stated they will invest more in their PHEV program to bridge the gap between full combustion and full electric. Stroll mentioned a "real lack of consumer demand" for electric sports cars, as customers still want sound and smell.
April 13, 2024
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