Aston Martin delays electric car launch to 2026 due to weak demand, focusing on plug-in hybrids.
Aston Martin has delayed the launch of its first electric car from 2025 to 2026 due to weak consumer demand, according to CEO Lawrence Stroll. The British luxury carmaker plans to focus on plug-in hybrid models as a "bridge" technology to introduce motorists to electric powertrains, and is still set to launch its Valhalla supercar later this year. Aston Martin's annual losses were more than halved in 2023, with average selling prices reaching record highs.
February 28, 2024
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