MTN remains South Africa's most valuable brand at R68.2bn, with Vodacom increasing its brand value by 10% to R43.9bn.
MTN and Vodacom secure top spots in Brand Finance survey, with MTN remaining South Africa's most valuable brand at R68.2bn despite an 8% decrease, while Vodacom increases its brand by 10% to R43.9bn, narrowing the gap between the two operators. MTN maintains a stronghold in Nigeria, its largest market, while Vodacom's association with majority shareholder Vodafone bolsters its brand equity.
April 09, 2024
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