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Study reveals 99.9% of people can't detect deepfakes, raising concerns over identity fraud.
A study by iProov shows that 99.9% of people cannot accurately detect deepfakes, which are AI-generated images or videos that look real.
The research highlights that deepfake videos are especially hard to spot, with participants being 36% less likely to correctly identify fake videos compared to images.
While only a small fraction of content on dating sites like Tinder and Hinge is AI-manipulated, deepfakes are raising concerns about identity fraud and misinformation.
The study suggests a need for better biometric security and AI literacy.
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El estudio revela que el 99,9% de las personas no pueden detectar fakes profundos, lo que suscita preocupación por el fraude de identidad.