JPMorgan Chase launches Chase Media Solution, a digital media platform targeting customers based on spending data.
JPMorgan Chase launched Chase Media Solution, a digital media business, enabling advertisers to target its 80 million customers based on their spending data. The platform combines the scale of a retail media network with Chase-owned transaction data, allowing brands to precisely target customers with personalized offers. The initiative follows the acquisition of marketing platform Figg in 2022.
April 03, 2024
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