McDonald's launches a digital marketing fund for US operators in 2022, investing in loyalty program, web orders, and app ordering.
McDonald's introduces a new digital marketing fund for US operators, commencing 2022. Franchisees will contribute using existing marketing funds (4% of gross sales). The multinational fast-food chain plans to invest hundreds of millions in improving its loyalty program, web orders, and app ordering. The fund aims to modernize marketing strategy, enhance digital presence, and reach 100M loyalty program members by 2027.
May 09, 2024
5 Articles