WhiteGREY and AKQA merge in Australia as part of Grey Group's global restructuring, led by Brian Vella.

WhiteGREY & AKQA merge in Australia, led by Brian Vella, as part of global restructuring by Grey Group, aimed to accelerate growth and strengthen AKQA's global presence. WhiteGREY Australian CEO, Lee Simpson, steps down, with the combined teams focusing on high-growth markets. WPP, parent company of both agencies, undergoes restructuring to achieve annualized net cost savings of £125M by 2025.

March 27, 2024
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