Afterpay appoints Kaimera as its media planning and buying partner in Australia and NZ, replacing IPG agency Initiative.

Afterpay, a leading buy-now-pay-later firm, has appointed independent agency Kaimera as its media planning and buying partner in Australia and New Zealand. The two-month tender process saw Kaimera replace incumbent IPG agency Initiative. Afterpay's head of marketing, Joel Moran, emphasized the importance of periodically evaluating key agency relationships, and Kaimera's focus on innovation made them a strong fit for the company.