Apple hires NBCUniversal exec Joseph Cady to build an ad-supported tier for Apple TV+.

Apple hires NBCUniversal exec Joseph Cady to expand Apple TV+ ad business. Cady, with a 14-year tenure at NBCU, will work with Apple's global ad sales head and video ad sales executive to build an ad-supported tier for Apple TV+. This move comes as Apple considers adding advertising to its streaming service to raise revenue, following industry veterans' hires for expanding video and TV ad sales capabilities.