Apple TV+ reportedly plans to introduce an ad-supported tier, following competitors' moves.
Apple TV+ reportedly plans to introduce an ad-supported tier, hiring ad executive Joseph Cady from NBCUniversal to strengthen its video advertising team. The move follows competitors like Netflix, Disney+, and HBO Max, who have all introduced ad-supported streaming options. Apple has not confirmed the plans, but the introduction of an ad-supported tier could offer a more competitive pricing option for the platform.
March 11, 2024
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