Apple reportedly considers introducing an ad-supported, lower-cost Apple TV+ tier in the UK.

Apple reportedly discusses an ad-supported, lower-cost Apple TV+ tier in the UK, exploring data-collection techniques with BARB. The move follows reduced spending on Apple TV+ programming and success with ad-supported tiers by competitors Disney+ and Netflix. Apple has hired advertising executives and held similar discussions in the US, suggesting a potential near-future introduction of the option.