The World’s Biggest Jeweler Now Only Sources Recycled Metals.

Pandora, the world's largest jewelry company by volume, is now exclusively sourcing 100% recycled silver and gold for its collections. This move aims to reduce the company's environmental footprint and serves as an example for others. By utilizing previously mined metals, Pandora can significantly decrease its greenhouse gas emissions as mining requires more energy and resources than recycling, which is a major source of mercury pollution. Recycling gold and silver reduces emissions by approximately 99% and 66% compared to mining, respectively, according to data from the World Gold Council and other sources. The company is investing around $10 million annually into the switch, absorbing the costs rather than passing them onto consumers through price hikes. To mitigate risks associated with recycled metals, Pandora uses a chain of custody standard developed by the Responsible Jewellery Council and requires its suppliers to be assessed against this standard by independent auditors. This change has helped Pandora reduce its indirect CO2 emissions by approximately 58,000 tonnes annually.

January 29, 2024
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