Pandora CEO states Gen Z and millennials prioritize price and design over sustainability in lab-grown diamonds.
Pandora CEO Alexander Lacik claims that Gen Z and millennials prioritize price and design when choosing lab-grown diamonds, rather than sustainability. Despite their reputation as environmentally conscious, young people are drawn to these alternatives due to affordability and design, not eco-friendliness. Pandora, the world's largest jeweler, is seeing a shift in consumer behavior, with traditional diamond mining losing favor.
March 04, 2024
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