Brits prioritize happiness and self-care in 2025 New Year's resolutions, ditching strict diets and fitness goals.

Brits are shifting their 2025 New Year's resolutions towards happiness and self-care, moving away from strict diets and fitness goals. The trend spans all age groups, with Gen Z embracing the "joy of missing out," Millennials committing to small monthly adventures, and older adults focusing on simpler pleasures. Despite only 13% believing they'll maintain their resolutions all year, 48% still plan to set goals. This shift may be contributing to the decline in popularity of challenges like "Dry January."

December 27, 2024
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