Young adults globally are drinking less alcohol, favoring special occasions and non-alcoholic options.

A study shows that Generation Z is drinking less alcohol, preferring low- or non-alcoholic options, and consuming alcohol mainly for special occasions. In New Zealand, nearly a quarter of adults do not drink, and there's a rise in socially acceptable non-drinking among youth. Similarly, in the UK, 36% of young adults aged 18-25 socialize at bars, but many prefer to alternate between alcoholic and non-alcoholic drinks. The trend marks a shift towards more responsible drinking habits among young people.

December 15, 2024
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