Taylor Swift's concerts drive a crafting boom as fans trade friendship bracelets, boosting sales.
Taylor Swift's concerts have sparked a crafting retail boom, with fans creating and trading friendship bracelets inspired by her song "You're on Your Own, Kid." Retailers like Michaels and Walmart Canada report significant sales increases—300% and 250%, respectively—in jewelry-making materials and kits. This trend extends beyond her fanbase, as attendees at various events now exchange bracelets, further boosting the crafting industry's growth.
November 04, 2024
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