TikTok launches an in-app experience for Taylor Swift fans, featuring challenges inspired by her albums and tour.
TikTok launches a new in-app experience for Taylor Swift fans ahead of her Eras Tour, featuring weekly challenges inspired by each of her 11 albums. Users who complete tasks earn themed profile frames, digital friendship bracelets, and can access video highlights from tour stops and album-themed playlists. This initiative aims to deepen fan engagement and strengthen Swift's connection with her fans.
June 20, 2024
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