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Celebrity chef Nigella Lawson stars in Greggs' first Christmas ad, promoting festive menu items.
Celebrity chef Nigella Lawson is featured in Greggs' inaugural Christmas advertisement, promoting the bakery's festive menu, including its "festive bake" pastries.
The ad showcases Lawson in her holiday-decorated home, describing the "rapturous riot of flavour" of the offerings.
Despite earlier reports about her not endorsing Greggs' sausage rolls, the company clarified the campaign focuses solely on the Christmas menu.
The festive items will be available starting November 1.
6 months ago
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