30% "couch-sitters" in battleground states could impact US presidential election outcome.

In the upcoming US presidential election, non-voters, dubbed "couch-sitters," could sway the outcome, particularly in battleground states. The Electoral College system means candidates must secure key state votes rather than just the national popular vote. With around 30% identifying as Republicans and Democrats, many independents lean toward one party. Both parties face substantial non-voter populations, making couch-sitter engagement crucial for electoral success.

September 25, 2024
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