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flag 96% of Indian SMBs prioritize generative AI adoption, driving SAP's market growth in India.

flag India is rapidly emerging as a key market for SAP, with small and medium businesses (SMBs) leading the push for technology and artificial intelligence (AI) adoption. flag SAP's research indicates that 96% of Indian firms with 250-1,500 employees prioritize generative AI. flag The country's abundant STEM talent is fueling investment in talent development, with SAP enhancing its product development and engineering efforts in India.

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