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flag China's tourism shifts focus to immersive experiences, driven by digitalization and changing traveler preferences.

flag China's tourism sector is evolving from traditional sightseeing to immersive experiences, driven by rising incomes and diverse offerings. flag Tourists now see scenic spots as starting points rather than destinations, spending more on dining, accommodations, and leisure. flag Online reviews and social media heavily influence travel decisions, and digitalization is reshaping the industry, emphasizing personalized and efficient travel experiences.

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