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China's tourism shifts focus to immersive experiences, driven by digitalization and changing traveler preferences.
China's tourism sector is evolving from traditional sightseeing to immersive experiences, driven by rising incomes and diverse offerings.
Tourists now see scenic spots as starting points rather than destinations, spending more on dining, accommodations, and leisure.
Online reviews and social media heavily influence travel decisions, and digitalization is reshaping the industry, emphasizing personalized and efficient travel experiences.
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El turismo de China cambia de enfoque a experiencias inmersivas, impulsadas por la digitalización y el cambio de preferencias de los viajeros.