U.S. and Canadian theater chains to invest $2.2 billion in upgrades over 3 years, focusing on enhanced seating, immersive sound, and advanced projection tech.
Major U.S. and Canadian theater chains, including AMC Entertainment, Regal Cinemas, and Cinemark, are set to invest over $2.2 billion in upgrades over the next three years. This initiative, involving eight leading chains that control 67% of box office sales, aims to enhance over 21,000 screens with improved seating, immersive sound, and advanced projection technology. The investment seeks to address industry challenges such as streaming competition, the COVID-19 pandemic, and recent Hollywood strikes.
September 19, 2024
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