National Association of Theater Owners invests $2.2B to enhance cinemas with amenities like ziplines and bowling alleys.
The National Association of Theater Owners, representing chains like AMC and Regal, is investing $2.2 billion to enhance cinemas. The initiative aims to improve the movie-going experience and attract families by introducing amenities such as ziplines and bowling alleys. However, critics argue that focusing on quality films and affordable ticket prices would be a more effective strategy for drawing audiences than adding non-film-related attractions.
October 21, 2024
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