60% of China's Ningxia wine industry workforce are women, driving growth and innovation.

Women are significantly impacting China's wine industry, with over 60% of the workforce in regions like Ningxia comprising female winemakers, owners, and marketers. The industry’s youth and support from the government have created opportunities for women, leading to a rise in female-led wineries. Notable figures like Zhang Jing have gained international recognition, driving innovation and appealing to new consumers through modern marketing strategies.

September 18, 2024
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