Gen Z's focus on sustainable fashion prompts fast fashion brands to address environmental impact.
Gen Z, entering careers and influencing fashion, is pushing for more sustainable clothing as fast fashion brands notice their focus on sustainability. 36% of Gen Z buy new fast fashion clothes monthly, averaging $767 spent yearly. Fast fashion's environmental impact, including 3 out of 5 garments ending up in landfills and incineration of textiles, is significant.
April 23, 2024
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