Transgender TikTok creator Jools Lebron seeks to trademark "very demure, very mindful" for entertainment and advertising services.

TikTok creator Jools Lebron, a transgender woman, is seeking to trademark the phrase "very demure, very mindful" for entertainment and advertising services, including beauty product promotion. The phrase gained popularity through her viral videos. Lebron's trademark filings are pending amid attempts by others to register similar phrases, raising concerns about content creator rights and consumer confusion. Trademarks need to connect to commercial use for approval.

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