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flag "Demure" named Word of the Year 2024 after viral TikTok trend boosted usage 1200%.

flag Dictionary.com has named "demure" its Word of the Year for 2024, highlighting a 1200% increase in usage due to a viral TikTok trend started by user Jools Lebron. flag The word, meaning "shy and modest," gained popularity through Lebron's videos, where she emphasized being "very demure, very mindful." flag Other contenders included "Brainrot," "Brat," "Extreme Weather," "Midwest Nice," and "Weird."

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