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"Demure" named Word of the Year 2024 after viral TikTok trend boosted usage 1200%.
Dictionary.com has named "demure" its Word of the Year for 2024, highlighting a 1200% increase in usage due to a viral TikTok trend started by user Jools Lebron.
The word, meaning "shy and modest," gained popularity through Lebron's videos, where she emphasized being "very demure, very mindful."
Other contenders included "Brainrot," "Brat," "Extreme Weather," "Midwest Nice," and "Weird."
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"Demure" llamada Palabra del Año 2024 por la tendencia viral TikTok incrementó el uso 1200%.