LG Uplus partners with SM Entertainment to use AI for virtual artist Nævis's debut.
South Korea's LG Uplus has teamed up with SM Entertainment to produce AI-generated content for Nævis, the virtual artist debuting on September 10 with her single "Done." Under a business agreement signed on August 29, LG Uplus will use its generative AI, ixi-GEN, to create images and videos for music and merchandise. This collaboration aims to enhance global marketing and branding while furthering LG Uplus's AI-driven innovation in marketing.
September 01, 2024
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