New Zealand Privacy Commissioner ruled a company breached a child's privacy by using a crying boy's video without consent in an ad campaign.
New Zealand Privacy Commissioner ruled a company breached a child's privacy by using a crying boy's video without consent in an ad campaign, leading to bullying and harm. The firm claimed the image was fair game due to viral status but was found to have breached Advertising Standards Code. The company apologized, reached a financial settlement with the family, and the Commissioner advised caution when sharing personal information, considering potential harm.
August 24, 2024
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