Decathlon invests €100 million in India to expand stores, increase local manufacturing, and promote sports and sustainability.

French sports retailer Decathlon plans to invest €100 million ($113 million) over the next five years in India to expand its store network to 190 outlets, increase digital engagement, and boost local manufacturing. Currently, 68% of quantities sold in India are made locally, with a goal of increasing this to 85% by 2026. The investment also supports Decathlon's commitment to fostering sports participation and promoting sustainable practices in India.

August 21, 2024
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